Welcome to Y.Collections!!

The Yusufs are a pair of Canadian sisters who originally migrated from East Africa in the early 90s. Currently they live between the US and Canada where they operate a Jewelry line and a blog called The Yusufs.

The Yusufs have taken an interest in the fashion industry from different angles. Nasteha has started her career in New York City where she worked with brands such as Valentino, Missoni, Soho House and Calvin Klein to name a few. She’s taken on roles in several aspects of the fashion business from Marketing to Design/Product Development. Nuni on the other hand has gotten the opportunity to experience fashion from the eye of a model. She modeled for about 5 years and has done both national and international commercials, print magazines and runway shows. In 2016, the sisters decided to join forces to start their fashion/lifestyle blog. They have since worked with several brands while contributing to their website which covers topics such as travel, fashion, beauty and health.

Y.COLLECTIONS is an online shop that will deliver exclusive collections produced by The Yusufs. These collections will be curated collections that will be reflective of current trends meshed with the girl’s take from their different perspectives of style.

“Inspired by our mother, our first collection is a line of gold plated every-day stackable jewelry. Having grown up with a mother who was a gold dealer, jewelry has always been a big part of our lives since day one.

Nasteha Yusuf

A wonderful, strong, business minded woman who continues to inspire us every day, our mother is always our biggest inspiration in life. We’re super excited to share with you our “modern” spin on her traditional pieces. We hope you love them as much as we do.”

Nuni Yusuf



 We provide worldwide shipping at different rates based on location. All items are shipped 1-3 business days. Personalized pieces are shipped between 3-5 business day. Orders that total $200 or more qualify for free shipping.


All items qualify for exchange or returns within the first 10 days of receipt, except for personalized/engraved pieces. Please email shop@theyusufs.com we will reply within 24 hours.


 We would love to hear from you! Please feel free to email us with all of your questions or concerns regarding any of our merchandise.
Email: shop@theyusufs.com

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